September 7th, 2012

Scared shark imageLately in the UX industry, it’s all about empathy. There have been numerous blog posts written about having empathy for users, putting yourself in the user’s shoes, etc. But who is actually practicing what they preach?

Everyone is talking about empathy these days but few people actually hold this virtue at heart. I just read an amazing post by Whitney Hess on this very subject entitled, “On Empathy and Apathy: Two Case Studies.” The main take away is that if you make people feel empowered to make a difference in this world then they will be motivated to do so. Conversely, If you keep people down and don’t express empathy toward them, they will feel resentment and stop caring about other people.

If you want to help people, design great experiences for them. Help them out in the real world. And do it because you want to. Not because it’s the latest trend.

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